Visual Concept: Inspired by the name “Yawm,” meaning “Day” in Arabic, the brand’s visual identity revolves around celestial elements like the sun and the universe, symbolizing the endless possibilities of each new day. The sun represents time, energy, growth, and opportunity, aligning perfectly with Yawm’s mission to bring fresh, diverse, and vibrant experiences to online shopping.

Colors: With earthy and warm tones drawn from nature and the universe, Yawm connects with customers on a deeper, more elemental level, providing a journey through discovery, renewal, and innovation with every click.

Slogan: “beyond limits.”
It embodies exploration, innovation, and boundless potential just like the universe. It’s short, memorable, and conveys a message of ambition, which can attract a broad audience looking for unique and limitless options.